What I do


eXerK exists to spread the joy of being outdoors and active. Despite all the conflicting interests of life, eXerK works under the premise that we can make our own choices and make time for the things we care about.

eXerK is a one-woman show. I, Annie Ross, share my energy and experience to ensure the best of the outdoors is accessible for those looking to explore the world and themselves. I pour a mixing pot of experience into my work as eXerK, including a life of sporting activities, a career in corporate banking in London, a year organising, marketing and completing 52 sporting challenges in 52 weeks, a spell in race operations and social impact projects in Colombia and Nepal and a couple of years as a fitness and travel columnist for the Evening Standard Online...I love this outdoors and active stuff and want to spread the fun!

Click below to find out more about how eXerK can help your company grow through CONSULTATION, or if you’d like to find out more about my WRITING, follow the link to my blog and portfolio.


eXerK works with established adventure companies, analysing, problem solving, goal setting and ensuring efficient implementation to optimise their set-up and create sustainable and profitable organisations.


Through words, eXerK shares fresh ideas for urban fitness and adventure travel written with busy people in mind. Besides mainstream journalism for the likes of Evening Standard Online and Red Bull, I also write copy for websites and blog content.